Navigating Disruption by Teo Bertrand;

Author:Teo, Bertrand;
Language: eng
Format: epub
Publisher: Marshall Cavendish International (Asia) Private Limited

The fundamental approach is to cater the messaging for the audience of the selected media outlets. To sweeten the deal, brands can work out incentives such as customised product promo codes for the target media outlet and/or influencer. In the next chapter, we will explore some case studies of public and private communications in the digital sphere, beginning with examples of politicians and ending on publicity for events.

References

Newman, N., Nielsen, R. K., Fletcher, R., & Kalogeropoulos, A. (n.d.). Reuters Institute Digital News Report 2019. Reuters Institute for the Study of Journalism.

Ruder Finn Asia (2019). Entertain Me. Inform Me. Inspire Me. Feed Me: How to satisfy Southeast Asia with your content. Ruder Finn Asia.

Seah, S. (2019). Youths who rely on social media for news less knowledgeable about current affairs than those who read news sites, apps. TODAY. Retrieved from https://www.todayonline.com/singapore/youths-who-rely-social-media-news-less-knowledgeable-about-currentaffairs-those-who-read.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.